Are the brands worth it?
- Thread starter Gas_Biz
- Start date
mikebatshon
New member
We have a 76 site and we are thinking about possibly going unbranded or even Sinclair. I am in the bay area which is quite affluent and we have seen unbranded sites still do quite well.
1711strong
New member
I’m certain it’s getting harder and harder to compete with a branded site in the Bay Area. There are far too many unbranded sites popping up. Where abouts in the bay are you Mike?
mikebatshon
New member
San Mateo county, what about you?
1711strong
New member
Yes - 76 is doing that in California (Bakersfield). It was only because they don’t have direct supply to the area. But word this is won’t continue forever. Licensing deals available with: Sinclair, VP racing, Gulf, Sunoco (maybe)
Administrator
Administrator
What's their fee? I found it an interesting concept. The best I remember it being presented to me was we could secure our own supply, double the detergent so it qualified as top tier, and paid them .01. It's been a while so I may be off. The thing that was attractive about the program was that you had a nice-looking facility.
1711strong
New member
VP Racing: $.01/gallon pumped. No real brand recognition with this one.
Sinclair: $500/month - flat. They’ve added some sites in California and are building brand awareness.
Gulf - same deal as Sinclair but only now breaking into the market.
You are tied to one supplier in all cases is what I understand but easier/cost effective to vacate contracts if you aren’t happy
Sinclair: $500/month - flat. They’ve added some sites in California and are building brand awareness.
Gulf - same deal as Sinclair but only now breaking into the market.
You are tied to one supplier in all cases is what I understand but easier/cost effective to vacate contracts if you aren’t happy
Administrator
Administrator
Wow....that's exactly why we created the forum. This is news to me. Thanks for the info!